DJ Drama

DJ Drama has revealed what he believes happened between his label Generation Now, Lil Uzi Vert and Roc Nation. Speaking to the Rory & Mal podcast, the seasoned Hip Hop executive, DJ and Gangsta Grillz mastermind explained why he was so disheartened by Roc Nation’s involvement. “Generation Now, we had amazing success with Lil Uzi Vert,” he said. “We’re in a great […]

DJ Drama struck gold when he launched Generation Now alongside Don Cannon and Leighton Morrison. The label is home to two of the biggest Hip Hop acts in Lil Uzi Vert and Jack Harlow, and a group of up-and-comers looking to make a similar splash with their music. Generation Now recently extended its joint venture partnership with Atlantic Records in a […]

DJ Drama is taking his place in Hip Hop history with the new generation. On Wednesday (July 22), the Gangsta Grillz creator hopped on Twitter after catching wind of an article put out by XXL calling their 2016 Freshmen list the best they ever put out. Drama picked the beat for the viral freestyle cypher that saw 21 Savage, Kodak Black, Lil Uzi Vert, Lil […]